Who We Are
ICompeteNatural (ICN) is one of the world's most recognised natural bodybuilding and fitness modelling brands, built on drug-free and fair competition and dedicated to physique excellence and inclusivity. With over 57,000 members across 108 countries, ICN represents a truly global standard.
The ICN brand in China is part of this worldwide community, united by respect for natural performance, integrity, and high-level competition. We welcome participants from across China and around the world, including fitness enthusiasts, representing diverse backgrounds and professions and a wide range of experience levels, from first-time competitors to seasoned athletes, all united by a commitment to natural competition standards.
Operating across a wide range of categories and divisions for men, women, and youth, ICN China exists to define and uphold the recognised global benchmark for true natural competition.
Why It Matters
In a world where shortcuts and banned substances can undermine true athletic achievement, ICompeteNatural China exists to protect integrity, authenticity, and fairness in sport.
Natural competition demands dedication, disciplined training, and a committed lifestyle. By removing artificial enhancement, it creates a level playing field where success is defined by consistency, effort, and personal responsibility.
ICN China matters because it keeps the focus where it belongs on the athlete's journey, the work behind the results, and the standards that give achievement lasting meaning.
What We Deliver
ICompeteNatural China delivers professionally run, world-class natural competitions across amateur divisions, Pro Qualifier events, and professional Pro shows, providing athletes with a clear and credible pathway to compete and progress at the highest level.
Across bodybuilding, fitness, physique, modelling, fitness fashion, transformation, and multisport categories, ICN China delivers structured events where athletes are judged under clearly defined criteria specific to each division and category, ensuring fairness, consistency, and transparency.
To protect integrity and athlete health, ICN China applies anti-doping controls aligned with World Anti-Doping Agency standards, reinforcing its commitment to drug-free and fair competition.
Beyond competition, ICN China delivers a high-standard athlete experience built on support, recognition, and respect for those committed to natural sport. Through disciplined organisation, consistent standards, and international alignment, ICN China ensures athletes are not only seen, but respected, within a trusted global framework.
Our Promise
We promise a professional stage where dedication, discipline, and hard work are recognised and respected.
We promise fairness, transparency, and consistency, delivered through clear standards and a supportive competitive environment.
We are committed to continuing to build a leading platform for natural competition in China, and we firmly believe that Chinese athletes possess strong genetics, discipline, and work ethic, giving them the potential to stand among the world's best in natural sport.
Above all, we promise a platform where your natural physique, integrity, and commitment are protected and valued as your greatest assets.